01
Excellence
Recognized as one of the leading distributors of dental materials and equipment in CEE — our commitment goes beyond sales, encompassing authorized service, warranty support, and consultancy.
The leading dental distributor in CEE
With over 20 years of expertise, Dental Holding is the leading distributor of dentistry products in CEE. Operating across Romania, Bulgaria, Greece, Hungary and Croatia we deliver innovative solutions to more than 50,000 partners, supporting dental professionals, oral care enthusiasts, and healthcare providers with a portfolio of 50,000 high-quality products.
5
Countries
70,000
SKUs
60,000
Clients
14,000
Sqm Warehouse Space












We are proud to support dental professionals across the region with unparalleled expertise and reach.
Hover over a country to see its brands — click to explore the full family of companies.
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+33
Years of Expertise
Years of Expertise Dedicated to Advancing Dental Care Solutions.
70k
Dental Products
More than 70,000 high-quality dental products to meet every professional need.
60k
Partners
Trusted by 60,000 Partners: Delivering Excellence in Dental Care Together.
5
Countries
Supporting Dental Professionals in 5 countries: Romania, Bulgaria, Greece, Hungary and Croatia.
11
Dental Brands
Delivering Innovation and Quality Through 11 Trusted Dental Brands.
Our dentistry retail range provides a complete suite of products designed to support the diverse needs of dental professionals. We offer high-quality consumables, advanced equipment, cutting-edge software, and specialized tools for dentistry, orthodontics, and surgical procedures.
In addition to our extensive product offerings, we provide a wide range of services tailored to meet the operational needs of dental practices. Our logistics services include inventory storage, fulfillment solutions, drop shipping, and reliable product shipping, ensuring your practice always has the right supplies on hand.

Featured service
With Dental Holding's sales assistance, our partners are never alone in their journey. We share our extensive industry and product knowledge from technical support to expert advice and responsive customer service, to ensure every aspect of our client's experience with us is positive and rewarding.
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Featured service
We understand that the backbone of exceptional dental practice is not only top-quality equipment but also the assurance of reliable and expert service. This is why we are dedicated to providing our partners with unparalleled service and support, ensuring your dental equipment functions at its best, every minute.
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Featured service
As a service provider that is certified in accordance with ISO 13485 (standard for medical products) and that handles medical products, we are well equipped to deal with legal and market changes. Our flexible warehouse and distribution structures support you with the distribution of your products.
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Featured service
At Dental Holding, we empower dental professionals through expert-led workshops and courses via our educational platform, Dental Holding HUB. Our programs keep practices innovative and professionals confident, skilled, and up to date - because continuous learning drives excellence.
Explore serviceExplore our family of brands, offering professional dental products and oral care solutions across Romania, Bulgaria, Greece, and Europe, serving both dental professionals and individuals with excellence.
Join us in shaping the future of dental and medical excellence
At Dental Holding, we’re more than just a company – we’re a community of innovators, thinkers, and healthcare enthusiasts committed to making a difference in the dental and medical industries.
Our journey is fueled by passion, guided by expertise, and driven by the desire to improve health and well-being. We believe that our team is our greatest asset, and we invite you to become a part of our dynamic and growing family.

The addition of Memodent and Oral Vision combines deep Greek market expertise with Dental Holding’s regional scale, logistics and digital capabilities.
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Sanitaria Croatia’s market reach and SCL Logistika’s cross-border fulfillment network create a powerful new platform for customers across the region.
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Sanitaria Hungary brings more than three decades of local expertise, strong technical capabilities and trusted relationships with clinics and laboratories nationwide.
Read moreWe’ve been a trusted partner for over 20 years, committed to enhancing the dental industry by sourcing and supplying only the highest quality products.
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